Corporate Entrepreneurship: Benefits, Strategies, and Environment
Classified in Economy
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The Nature of Corporate Entrepreneurship
Why do we need Corporate Entrepreneurship?
Businesses are faced with:
- Changing dynamic markets
- Globalization
- Shorter product life cycles
- High rates of technological change
- Pressures to reduce costs
- Changes in business organization
A possible response
Some large firms responded to the changing environment by addressing their necessary response to working with a dynamic environment involving attitudes to:
- Risk
- Innovation
- Flexible, rapid response
- Organizational and managerial changes
Corporate Entrepreneurship (Intrapreneurship)
Corporate Entrepreneurship (i.e. Intrapreneurship) is defined as the “process by which teams within an established company conceive, foster, launch and manage a new business that is distinct... Continue reading "Corporate Entrepreneurship: Benefits, Strategies, and Environment" »