Strategic Management: Selection, Implementation, and Planning
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Strategy Identification and Selection
Strategy identification and selection involves defining the approaches a company will take across various dimensions:
- Product Market Investment Strategies: (See the Ansoff Matrix)
- Investment Strategies: Defined by the strategic approach in economic and financial terms (e.g., reducing costs, promotions, price reduction, quality increases).
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Functional Area Strategies: The development of a business strategy involves specifying strategies for functional areas such as sales, brand management, R&P, manufacturing, supply chain, and finance. It is critical that the various departments are coordinated so they do not work at cross-purposes, as objective alignment can be difficult.
The role of strategic objectives