Notes, abstracts, papers, exams and problems of Economy

Public Relations

1. History: The International Public Relations Association (IPRA) was founded in the 40s when several Dutch and British PR practitioners discussed organizing PR professionals into a transnational society. Their goal was to raise standards of PR practice worldwide and improve the quality of PR practitioners. IPRA was established in London on 1 May 55. Nowadays, IPRA is an international organization with members from emerging and established countries. IPRA is governed by a secretariat in the UK. IPRA represents individual professionals, not agencies or companies. IPRA is recognized as an international non-governmental organization by the United Nations and has been granted consultative status by the Economic and Social Council... Continue reading "International Public Relations: Importance, Tips, and Strategies" »

The Second Industrial Revolution (1870-1914)

Rapid Industrialization

The Second Industrial Revolution was characterized by rapid industrialization due to the increased importance of the financial sector in industry and the rise of finance capitalism.

Innovations and Changes Leading to Increased Production

Innovations and changes led to an increase in production, including:

• New sources of finance: Joint-stock companies, banks, and stock exchanges provided new ways to raise capital for businesses.
• New business structures: Cartels, trusts, and holding companies emerged to reduce competition and increase efficiency.
• New technological advances: Improvements in the Bessemer converter, the invention of dynamite, stainless steel, and artificial fibers revolutionized

Understanding Life Insurance

Types of Life Insurance

Universal Life Insurance

Universal life (UL) insurance offers flexibility in premium payments and death benefits. It has a savings component where the cash value grows based on interest rates.

• Side Funds: UL policies may have side funds that offer additional investment options. Income earned in these funds may be taxable.
• Death Benefit Options: Policyholders can choose from various death benefit options, such as level, increasing, or decreasing, to suit their needs.
• Tax Implications: The tax treatment of UL policies depends on factors such as the type of policy and how it is structured.

Whole Life Insurance

Whole life insurance provides lifelong coverage with fixed premiums and a guaranteed death... Continue reading "Understanding Life Insurance: A Comprehensive Guide" »

Understanding Fair Trade and its Impact

Have you ever come across a food product at the supermarket with a label saying "Fair Trade"? You may have wondered what exactly that means. Fair trade is an arrangement designed to help producers in growing countries achieve sustainable and equitable trade relationships.

The Objectives of Fair Trade

Fair trade has two main objectives: the development of peoples and the fight against poverty. These objectives are based on several pillars:

• Producers must have a minimum wage.
• Workers should not be children.
• Products shall be environmentally friendly.

Consumers pay more attention to the origin of the products they consume. They take into account, for example, how it has been obtained, and they are willing to pay... Continue reading "Fair Trade: Benefits, Ethics, and Corporate Responsibility" »

Essential Accounting Terms and Principles

Basic Accounting Concepts

Accounting: The information system that identifies, records, and communicates the economic events of an organization to interested users.

Assets: Resources a business owns.

Auditing: The examination of financial statements by a certified public accountant in order to express an opinion as to the fairness of presentation.

Balance Sheet: A financial statement that reports the assets, liabilities, and owner's equity at a specific date.

Bookkeeping: A part of the accounting process that involves only the recording of economic events.

International Accounting Standards

Convergence: The process of reducing the differences between U.S. GAAP and IFRS.

Business Structures

Corporation: A business... Continue reading "Essential Accounting Terms and Principles: A Comprehensive Glossary" »

Athletes and Drug Use

Athletes caught using drugs should never be allowed to compete again. Do you agree?

Success, idolatry, age, poor social life, demand, high competition, are some of the reasons why athletes find an inappropriate refuge in drugs. Athletes who go down in history for their achievements and not for their scandals, one day they must decide which way to go. If for the success, a path that requires dedication to sun and shade and social abstinence, that is, to become an adult with adolescent mentality, where parties, excesses, drugs and alcohol have no place. Or the other, that of normal life along the normal path, which many 'athletes' choose because they are not willing to leave their social life in exchange for achieving glory... Continue reading "Exploring the Pros and Cons of Athletes and Online Shopping" »

Marketing

Marketing is the activities of a company associated with the purchase and sale of a product or service. In addition, marketing is a set of techniques and studies aimed at improving the marketing of a product.

Marketing includes:

• advertising
• the study of market behavior
• business management
• Consumer needs
• Selling and delivering products to people.

What is not marketing?

• Advertising (it is a marketing tool)
• Sales (it is one of the objectives of marketing)
• Promotions (it is a marketing tool)

What is marketing divided into?

The first function of marketing is to search, identify and analyze business opportunities that may exist in the market.

The second function of marketing is to select markets. A company invests large amounts of time and capital to... Continue reading "Understanding Marketing: Techniques, Functions, and 4 Ps" »

National Competitive Advantage

This is a national perspective!

Factor Endowments

The nation’s position in factors of production, such as skilled labor or infrastructure, necessary to compete in a given industry. Must be industry and firm specific. Firm-specific knowledge and skills that are rare, valuable, difficult to imitate, and rapidly and efficiently deployed ultimately lead to a nation’s competitive advantage. Examples: Japan's JIT inventory management, low-cost and sufficiently high-quality software development in India.

Demand Conditions

Home countries with demanding consumers drive firms to meet high standards, upgrade existing products and services, and drive for further innovation. The home countries’ consumers influence, push,... Continue reading "National Competitive Advantage: Factors and Strategies" »

Marketing Orientation - An outward looking approach basing product decisions on consumer demands as established by market research. The business attempts to produce what consumers want, this requires market research and market analysis to indicate consumers demand.

Benefits - Newly developed products failing are reduced. Consumers' needs are being met with appropriate products.Product Orientation - An inward looking approach that focuses on making products that can be made or have been made for a long time and trying to sell it. Invent products with the belief that they will find consumers to purchase them.Commercial Marketing - Satisfying consumers' needs for profit.

Chapter 1: Economic Foundations and Models

I. What is Economics?

Economics is the study of how people and societies choose to allocate scarce resources. It explores how individuals, businesses, and governments make decisions in the face of limited resources and unlimited wants.

Resources:

• Inputs, factors of production
• Goods or services used to produce other goods or resources

Primary Factors of Production:

• Labor (mental, physical)
• Capital (tools, equipment, structures)
• Land (natural resources like water, oil)

Scarcity:

• The fundamental economic problem: resources are limited.
• We face constraints in our choices.
• Economics seeks to determine the best allocation of scarce resources.
• The goal is to maximize utility (satisfaction) in the face of scarcity.
• Without