Competitive Advantage: Strategies for Business Success
Classified in Economy
Written on in English with a size of 2.85 KB
Chapter 10: Competitive Advantage
A firm is said to have a competitive advantage in a market if it earns a higher rate of economic profit compared to the average economic profit in the industry. It is a strategic positioning, the ability to create value and enjoy it over other firms.
Determinants of Profitability
Benefit position relative to competitors and the cost position relative to competitors influence the value created relative to competitors and join with the general industry condition influence the economic profitability. The comparative position of a firm is an important determinant of profit.
Components of Value Creation
Value Created = Firm Profit (or Producer Surplus) + Consumer Surplus = Consumer Benefit - Cost = B - C = CS + PS
Measures
... Continue reading "Competitive Advantage: Strategies for Business Success" »