Notes, summaries, assignments, exams, and problems for Economy

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Understanding Trade Theories and Market Structures

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Key Concepts in International Trade Economics

Market Structures Comparison

Oligopoly vs. Monopolistic Competition

  • Oligopoly: Refers to a market dominated by a small number of firms, where each firm formulates its strategy based on anticipated actions of the others.
  • Monopolistic Competition: Refers to firms that possess brands granting them a degree of monopoly power, but they compete against other firms offering differentiated products that are close substitutes.

Production Location Decisions

Outsourcing and Offshoring

  • Outsourcing: Production contracted to another firm, which may be located either inside the home country or abroad.
  • Offshoring: Refers to relocating some or all production activities to a foreign country.

Trade Patterns

Interindustry vs.

... Continue reading "Understanding Trade Theories and Market Structures" »

Understanding Marketing Strategies and Trends in 2023

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Peppers and Rogers described different steps that are involved in evaluation.

PepsiCo experienced great success in Latin America with its leverage; experience gained in one country can be used in another country.

Product placement has reached the world of live: viewers are being marketed to subliminally without their consent.

Promotions designed to increase product availability in distribution include trade sales promotions.

Red Bull has been involved in Music Academy relationship marketing, which is crucial for brand engagement.

Social couponing is one of the hottest online sales promotion trends, especially with platforms like Groupons.

Some advertisers acknowledge that, in Brazil, the market dynamics are unique.

Spoexa, a food-marketing company,... Continue reading "Understanding Marketing Strategies and Trends in 2023" »

Adam Smith: The Foundations of Classical Economics

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Adam Smith and the Foundations of Modern Economics

Adam Smith was a pioneer of political economy. His seminal works include The Theory of Moral Sentiments (1759) and An Inquiry into the Nature and Causes of the Wealth of Nations (1776), which marks the beginning of economics as a science. His theories are based on the coincidence between private and public interest in acting freely.

The Invisible Hand and State Intervention

Smith famously proposed that an "invisible hand" leads man to a purpose alien to his intentions, benefiting society through individual self-interest. Consequently, he condemned the intervention of the State in the economic life of individuals, although he admitted certain exceptions to absolute freedom, such as the gradual... Continue reading "Adam Smith: The Foundations of Classical Economics" »

Big Five Personality Dimensions and Business Phases

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Big Five Personality Dimensions (Vecchio, 2003)

  1. Need for Achievement (importance of parental influences)
  2. Need for Autonomy
  3. Locus of Control: Internal (control of own destiny)/ External (others control my destiny)
  4. Risk Taking Propensity
  5. Entrepreneurial Self Efficacy (ESE)

PHASE 1: Start Up

Pitfalls

  1. The owner works for free.
  2. Less attention to financial aspects.
  3. Everybody feels responsible, no one is responsible.
  4. Too much excitement. Down to earth!

Skills

  1. Accounting skills
  2. Leadership skills
  3. Capability to slow down

PHASE 2: Steadying the Ship

Pitfalls

  1. Less attention for management of the company.
  2. Conflicts among managers and departments.
  3. Working in the company instead of working at the company.

Skills

  1. Managerial skills
  2. Able to analyze changes in the business environment

PHASE

... Continue reading "Big Five Personality Dimensions and Business Phases" »

Economic Models, Exchange Rates, and Population Dynamics

Classified in Economy

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Limitations of GDP Calculation

Gross Domestic Product (GDP) calculations face several inherent limitations:

  • Excludes non-market activities (e.g., domestic activities, housewives' labor, subsistence production, black market).
  • Does not include depreciation of capital.
  • Some market activities are included as an estimation instead of their real contribution to production (e.g., health services, police).
  • Includes all production independent of its use, utility, or improvement of social welfare (i.e., defense spending).
  • Does not account for negative effects like the loss of national patrimony or wealth (e.g., loss of fertile land or forests).

Free Float Exchange Rate System Analysis

A free float exchange rate system offers distinct advantages and disadvantages:... Continue reading "Economic Models, Exchange Rates, and Population Dynamics" »

Channel Behavior and Marketing Strategies Explained

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Channel Behavior

Channels are behavioral systems made up of real companies and people who interact to accomplish their individual and collective goals. Sometimes they work well, and sometimes they don't. Disagreements over goals, roles, and rewards generate channel conflict.

Types of Channel Conflict

  1. Horizontal Conflict: Among firms at the same level of the channel. Example: Between different car dealers of the same brand or between different franchisees.
  2. Vertical Conflict: Among firms at different levels of the channel. Example: Between franchisor and franchisees, or between producer and wholesaler.

Channel Organization

For the channel as a whole to perform well, each member's role must be specified, and channel conflict must be managed. Conventional

... Continue reading "Channel Behavior and Marketing Strategies Explained" »

Evolution of Industrial Systems: Global Models and the Spanish Case

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The Productive System

Technology

R&D, equipment acquisition, human capital management, capital design, relational capital (material + immaterial). Codified Knowledge (applicable and accessible), American model, complex product. Tacit knowledge, long time to learn, can separate, Japanese model, traditional manufacturing.

Industrial Policy

  • Vertical: Identifies important sectors and encourages growth.
  • Horizontal: Identifies market failures and intervenes with minimal distortions (e.g., renewable energies).
  • Competition Policy: Protects customers, controls monopolies and oligopolies (state).

Post-War Industrialization

Bretton Woods Period (1970)

  • ISI (Import Substitution Industrialization): Industrial policy, protectionism, public enterprises (consumption,
... Continue reading "Evolution of Industrial Systems: Global Models and the Spanish Case" »

Procurement: Supplier Selection and Purchasing Process

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Evaluate and Select Suppliers

The most important duty of purchasing is the right to evaluate and select suppliers. This is what purchasing personnel are trained to do.

The selection decision in sourcing teams requires that members reach a consensus in selecting suppliers.

Review Specifications

The authority to review material specifications is also within purchasing’s span of control.

Purchasing should also lead or coordinate negotiations with suppliers. This means that purchasing retains the right to control the overall process, act as an agent to commit an organization to a legal agreement, and negotiate a purchase price.

E-Procurement and the Procure-to-Pay Process

We examine in detail the purchasing process, which includes all the steps that... Continue reading "Procurement: Supplier Selection and Purchasing Process" »

Maximizing Advertising Effectiveness Through Strategic Tools

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Evaluating Advertising Effectiveness

Sales Promotion

A collection of incentive short-term tools to stimulate the purchase of goods and services.

Sales promotion includes:

  • Consumer promotion
  • Trade promotion
  • Sales force promotion

Sales promotion expenditures have increased over the last two decades. This rapid growth has created clutter. To combat this clutter, manufacturers must find effective sales promotion tools.

Objectives

  • Consumer promotion
  • Trade promotion
  • Sales force promotion

Process

  1. Establish objectives
  2. Select the tools
  3. Develop the program
  4. Pretest the program
  5. Implement and control the program

Tools

  • Samples
  • Coupons
  • Rebates or cash refunds
  • Price packs
  • Premiums
  • Promotional products
  • Point of purchase promotions
  • Contests, drawings, and games

Public Relations

Building

... Continue reading "Maximizing Advertising Effectiveness Through Strategic Tools" »

Essential Business & Economic Terms Defined

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Key Negotiation Terminology

  • Opening Point: This is the figure you give for a particular variable when you first state your position.
  • Target Point: This is the figure for a particular variable that you would find satisfactory.
  • Reservation Point: This is your limit for a particular variable. You cannot go beyond this point.
  • BATNA: This is your Best Alternative To a Negotiated Agreement. In other words, it is what you will still have if the negotiation fails.
  • Deadlock: A situation where there is no solution, because neither side can move.

Understanding Financial Terms & Payments

Types of Payments

  • Tip: To thank someone for their services (for example, a waiter).
  • Commission: To an agent or salesperson.
  • Charge: For a service (electricity, postage).
  • Fees:
... Continue reading "Essential Business & Economic Terms Defined" »