Increasing More Supermarket's Appeal to Young Adults
Classified in Economy
Written at on English with a size of 2.17 KB.
Introduction
More Supermarket is a well-established chain with a strong reputation for quality and value. However, recent market research has shown that the brand has a particularly low rating among consumers aged between 18 and 25. This age group associates the brand with older generations and finds it to be outdated and unappealing.
In order to change young consumers' perception of More and increase sales among this age group, we propose the following concrete measures:
1. Partner with local universities and colleges
Young adults are busy and often on a tight budget. They appreciate convenience and value for money. One way to make More more appealing to this age group is to partner with local universities and colleges. This could involve offering... Continue reading "Increasing More Supermarket's Appeal to Young Adults" »