Stakeholder Analysis and 4P Marketing Essentials
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Stakeholder PRO
Get to know stakeholders better — relative importance, power & interests — better managed relationships — risks identified.
- Make better strategies & decisions.
- Greater acceptance of organisation actions by stakeholders.
Cons:
- Best done on a continuous basis.
- Assessment or analysis may be subjective.
- Maybe not all stakeholder interests can be met at the same time — focus on the most important stakeholders; balance and reconcile all interests according to importance or urgency.
4P — Product / Service
- What does the customer want from the product, plan, or service?
- What features does it have to meet these needs?
- Are there any features you've missed out?
- Are you including costly features that the customer won't actually use?