Essential Marketing Concepts: Mix, Environment, and Strategy
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Understanding Key Marketing Concepts
Marketing is the process of identifying and fulfilling customer needs by creating, communicating, delivering, and exchanging products or services with value. It essentially aims to promote and sell a company's offerings through various strategies like advertising, branding, and market research, to achieve specific goals like increased sales, brand awareness, and customer loyalty.
Key Functions of Marketing
- Product Management: Developing, designing, and managing the product itself to meet customer needs, including features, packaging, and lifecycle.
- Pricing: Determining the optimal price for a product based on market analysis, competition, and cost factors.
- Place (Distribution): Making the product readily available