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Spanish Literary Forms and Post-War Eras

Classified in Arts and Humanities

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Understanding Text Columns

A text column is an argumentative piece where the author states or defends a particular opinion, or communicates insights to readers.

  • Authorship: Often reflects the opinion of a prestigious person.
  • Purpose: To inform, analyze, and educate the public about a particular event, encouraging reader interpretation.
  • Topic: Can cover any subject.
  • Brevity: Columnists have limited space for writing.
  • Timescale: Fixed within periodic publications.
  • Style: Sober, aiming for clarity and precision.

The Opinion Piece: An Argumentative Text

An opinion piece is an argumentative text where the author presents their point of view on any particular issue.

  • Authorship: Often reflects the opinion of an expert on the subject, frequently collaborating
... Continue reading "Spanish Literary Forms and Post-War Eras" »

Visual Design Principles and Color Psychology

Classified in Arts and Humanities

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Understanding Design as a Process

Design is a process to plan, coordinate, select, and organize a set of elements to produce and create visual objects intended to communicate specific messages to specific groups.

Key Visual Design Principles

Composition

The composition of a design involves adapting and arranging different graphical elements within a visual space. These elements are selected and combined to convey a clear message to the recipient.

Harmony

Harmony is the sensation that creates visual balance through the arrangement of elements in a composition.

Texture

Texture is the manifestation of significant sensory qualities of the elements we use.

Balance

Balance is the link between elements of a composition where there is a center of gravity midway... Continue reading "Visual Design Principles and Color Psychology" »

Golden Age Spanish Theater: Comedies, Lope de Vega, and Calderón de la Barca

Classified in Arts and Humanities

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Golden Age Spanish Theater

Comedies in the Golden Age

Comedies were performed in courtyards, with townspeople standing and nobles in rented balconies. Women were segregated from men, and performances took place during daylight. Cross Pens and Prince achieved fame. Purpose-built theaters later facilitated further development of scenery.

Lope de Vega

Lope de Vega, author of New Art of Doing Comedies, was a prolific playwright and poet. His dramatic works earned him significant fame. Over 300 comedies reflect the characteristics established in his treatise, alongside 42 morality plays.

Notable Works by Lope de Vega

  • National Issue Comedies: Fuenteovejuna, El caballero de Olmedo
  • Invented Theme Comedies: Often focused on love, including swashbuckling comedies
... Continue reading "Golden Age Spanish Theater: Comedies, Lope de Vega, and Calderón de la Barca" »

Iconic Renaissance Paintings: Analysis and Symbolism

Classified in Arts and Humanities

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Fra Angelico: The Annunciation

Artist: Fra Angelico

Composition: This scene from the life of the Virgin Mary is set within a Renaissance-style pavilion, open on both sides. The two figures, the Archangel Gabriel and the Virgin Mary, are positioned under a main arch, each occupying a central part of the composition. The Archangel Gabriel leans slightly and begins his address, while Mary kneels with her arms folded across her chest, a book open on her right leg, and a downcast gaze. A beam of light illuminates the Virgin, accompanied by a dove, symbolizing the Holy Spirit. In the bottom left, the scene of the expulsion of Adam and Eve from Paradise is depicted. Three medallions decorate the pavilion; at the center, a bust of Jesus appears in an... Continue reading "Iconic Renaissance Paintings: Analysis and Symbolism" »

Ancient & Modern Philosophy: From Socrates to Nietzsche

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Classical Antiquity

The Classical era encompasses centuries BC. In the early decades, philosophy arose in the Ionian Greek colonies. Key figures include Socrates, Plato, and Aristotle. This period established many major philosophical concepts of Western thought. Beyond Greece and Rome, other influential ways of thinking developed. In India, the sacred Vedas, the foundation of Hindu philosophy, were compiled. Siddhartha Gautama, the founder of Buddhism, was a contemporary of Pythagoras. Confucius's doctrines influenced China, Korea, and Japan.

The Middle Ages and Renaissance

Medieval philosophy (4th-16th centuries) fostered dialogue between revealed faith and human reason. Scholasticism, marked by debates and encyclopedic syntheses, flourished.... Continue reading "Ancient & Modern Philosophy: From Socrates to Nietzsche" »

Argumentation & Spanish Modernism: Unamuno, Baroja, Machado

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Argumentative Texts: Structure and Techniques

An argumentative text is one that presents certain ideas through reasoning.

Argumentar: To provide reasons to advocate for an opinion.

The ultimate objective of an argument is to convince others of our ideas about a given subject. What distinguishes an argumentative text from an explanation is, therefore, the intention of the person generating it.

Structure

Follow a logical order to ensure proper understanding of the expressed ideas:

  • Introducción (Introduction): Introduces the topic and captures interest.
  • Exposición de la tesis (Thesis Statement): Argumentative texts often contain an explanatory part setting out the fundamental idea.
  • Argumentación (Argumentation): Justifies the thesis (main idea) with
... Continue reading "Argumentation & Spanish Modernism: Unamuno, Baroja, Machado" »

Television Advertising & Media Planning Essentials

Classified in Arts and Humanities

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Television Advertising Dynamics

Television advertising features great price dynamics, with prices renewed frequently and negotiation playing a crucial role. It's a highly competitive market with a variety of formats:

  • Conventional spot (usually 20 seconds, calculated in multiples of 5)
  • Trading block
  • Sponsorship (funding a program in exchange for advertising)
  • Static events
  • Product placement (insertion of a brand, product, or service within program content)
  • Telepromotions
  • References
  • Overlays (home shopping)
  • Bartering (exchange of advertising programs)
  • Interactive advertising

Prices are published together with the program grid. Commercials are typically set to 20 seconds (price measured per second, with surcharges applied by the chain), though published rates... Continue reading "Television Advertising & Media Planning Essentials" »

Analysis of Manrique's Coplas and Garcilaso's Poetry

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Jorge Manrique's Coplas a la Muerte de su Padre

Jorge Manrique's fame stems from his verses on the death of his father, composed after Don Rodrigo's passing in 1476 and published in Seville in 1494. This elegy belongs to the medieval tradition of Christian asceticism: against the worldliness of life, it calls for the acceptance of death as a transition to eternal life. However, the underlying concept suggests a prelude to the Renaissance conception of the following century: besides earthly life and eternal life, it refers to the life of fame, the enduring presence in this world by virtue of an exemplary life that remains in living memory.

In terms of style, characterized by the avoidance of any rhetorical excess or scholarly display, Manrique... Continue reading "Analysis of Manrique's Coplas and Garcilaso's Poetry" »

Literary Evolution: Realism to Naturalism in the 19th Century

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The Evolution of 19th-Century Literature: Realism to Naturalism

In the final decades of the 19th century, Realism evolved into Naturalism, a movement strongly influenced by the French author Émile Zola. Naturalism's tenets led to an extreme form of realism, proposing the application of scientific principles to literature. For Zola, individuals are a product of genetic inheritance and social circumstances: family and environment condition the individual, determining their very being. In works like Thérèse Raquin and The Proprietress, Zola aimed to expose the most sordid aspects of reality. Spanish writers of the time (Emilia Pardo Bazán, Benito Pérez Galdós, Clarín, and Vicente Blasco Ibáñez) rejected Zola's genetic determinism but incorporated... Continue reading "Literary Evolution: Realism to Naturalism in the 19th Century" »

The Spanish Novel in Postwar Spain: Currents & Authors

Classified in Arts and Humanities

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The Spanish Civil War (1936-1939) and its aftermath in the 1940s brought profound upheaval to all aspects of Spanish life. In the realm of literature, censorship and the country's isolation closed its borders to European literary currents. The novel emerged as the chosen genre for authors of this period, often seeking to restore realism.

The Postwar Novel: Restoring Realism and Tremendismo

Works from this era, while sometimes lacking the innovations of the 19th-century novel in terms of themes or traditional techniques, nonetheless achieved significant quality. Authors like José María Gironella, though perhaps not aesthetically groundbreaking, adopted an existential and despairing tone, reflecting the "unknown moment" of the time. Many felt... Continue reading "The Spanish Novel in Postwar Spain: Currents & Authors" »