Build & Monetize Your Personal Brand: A 4-Step Framework
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Personal Brand Funnel: Build & Monetize Your Influence
The 4-Step Personal Brand Funnel
Awareness: Be Discovered
To have a personal brand, your audience needs to know you exist; otherwise, your efforts are in vain. To achieve this, post content and be present on platforms where your audience is active.
Best Exposure Platforms:
- TikTok
- Instagram (IG)
- YouTube
Best Ways to Be Known:
- Appropriate content on the appropriate platform.
- Collaborate with other personal brands that already have an audience.
Gain Confidence: Convert Followers to Contacts
Transition from "I think I know this person" to "I am interested in what they have to say." You need people to have confidence in you, not just follow you on social media, but also give you their contact