Contrasting Representations of Ethnic Minorities in Media: A Comparative Analysis of Beyoncé's Formation and Guinness's Compton Cowboys
Classified in Arts and Humanities
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Representations of Social Groups in Media
Constructing Meaning Through Visual and Technical Codes
Representations in media involve how producers portray social groups using visual and technical codes. These codes reveal the producer's intended ideology. Stuart Hall suggests that representations are formed through the repetition and remixing of media trends. Ethnic representation, in particular, manifests diversely in media, influenced by social, cultural, and historical contexts. This essay explores how producers represent ethnic minorities in Beyoncé's 2016 music video "Formation" and the 2017 Guinness television advertisement "Compton Cowboys," highlighting the contrasting ideologies presented.