Notes, summaries, assignments, exams, and problems for Arts and Humanities

Understanding Advertising

Advertising is a genre with a commercial purpose, aiming to persuade society to consume a product. It is also used for solidarity campaigns, such as accident or traffic prevention, to promote an idea or raise societal awareness of direct or indirect problems. These are called institutional advertising. This text describes advertising exposure and its predominant arguments.

The Communication Process in Advertising

Advertising is a complete communicative process where a transmitter directs messages to a receiver group. This communication process is unilateral, meaning there is no exchange of views between the sender and recipients.

• The channel can vary depending on the mode of transmission.
• The codes are: linguistic and non-

Literary and Linguistic Concepts

Synonyms are terms that have the same or very similar meaning and therefore can be exchanged in certain phrases. Synonyms must belong to the same grammatical category. Antonyms are those terms that have opposite or contrary meanings. They also belong to the same grammatical category.

Understanding News Reporting

A news story is the account of a current event of interest for readers. For media content to be comprehensive and effective, it must answer the following questions:

• Who?
• What?
• When?
• Where?
• How?
• Why?

Lexical Fields in Language

A lexical field is formed by all those words that refer to the same subject or idea. It is also known as an ideological field. Dictionaries that group words by their meaning are called lexical... Continue reading "Literary Concepts & Linguistic Terms: Picaresque Novel and Prose" »

Poesía Barroca del Siglo XVII

La poesía barroca potencia ciertos rasgos de la lírica renacentista, pero también rompe muchos moldes de la literatura clasicista anterior. En el siglo XVII, la poesía barroca alcanza un momento brillante en la historia literaria española. La métrica y las estrofas italianas coexisten con versos y formas líricas castellanas. Se revitalizan formas populares y abundan las composiciones líricas con métrica castellana. Los temas cultos son diversos y se adaptan a la nueva concepción de la época. La variedad temática es grande.

Temas Principales en la Poesía Barroca

• Poesía amorosa: Sobrevive el legado del petrarquismo.
• Poesía de carácter metafísico: Trata temas como la vida retirada.
• Poesía religiosa: