Notes, summaries, assignments, exams, and exercises for Arts and Humanities for Other courses

Characteristics: Persuasive Genre

Direct appeal to the audience to buy the product, using indirect strategies like metaphor, humor, and language play to engage the audience.

Advertising as a Multisemiotic Genre: Stages of an Advertisement

1. Lead

Locus of attention, typically an image that draws the reader's attention.

2. Display

The product or service advertised.

Explicit

The image shows the product.

Implicit

The image shows a different entity or idea.

3. Emblem

The brand name or logo.

4. Announcement

The most salient text, usually the slogan or catchy phrase conveying the main message.

5. Enhancer

Longer text with a description of product properties, typically persuasive.

6. Call and Visit Information

Contact details such as address, phone number, or website....

English Irregular Verbs and Spanish Meanings

• Bring (brought, brought, bringing): traer, atraer
• Draw (drew, drawn, drawing): dibujar, pintar
• Build (built, built, building): construir, edificar
• Broadcast (broadcast, broadcast, broadcasting): transmitir, emitir
• Burn (burnt/burned, burnt/burned, burning): arder, quemar
• Burst (burst, burst, bursting): reventar, desatarse
• Bust (bust, bust, busting): romper, estropearse
• Cast (cast, cast, casting): emitir
• Catch (caught, caught, catching): agarrar, coger
• Cleave (cleft/clove, cleft/cloven, cleaving): hender, partir, rajarse
• Cling (clung, clung, clinging): pegarse, adherirse
• Clothe (clad/clothed, clad/clothed, clothing): vestir
• Creep (crept, crept, creeping): arrastrarse
• Crow (crowed/crew, crowed, crowing): pavonearse
• Cut

Justin Bieber – “Intentions”: Media Language

Cinematography & Lighting

Example: Warm, soft lighting and close-up shots on the women featured (like the single mother and healthcare worker).

How it’s shown: Creates an intimate, emotional tone focusing on real people’s stories.

Theory link: Barthes’ Anchorage — visuals guide the audience to read the women as inspiring and resilient, shaping interpretation positively.

Narrative & Mise-en-scène

Example: The video follows real people overcoming adversity, highlighting kindness and community support.

How it’s shown: Scenes of Justin Bieber and Quavo helping and praising women, showing a positive social message.

Theory link: Gauntlett’s Identity Theory — promotes diverse, positive...

Short Works of the Spanish Golden Age

• Starters: One-act humorous works.
• Loas: Introductions intended to win public favor.
• Bailes and Jácaras: Ballads and sung performances.
• Mojigangas: Humorous performances featuring animal costumes.
• Follas: Musical and dance-based humor.

Lope de Vega: The National Comedy

Lope de Vega successfully cultivated lyric and narrative forms while creating the Comedia Nueva (National Comedy).

Features of Lope's Theater

Representations in the corrales mixed cultured and popular elements to satisfy all audiences, appealing to both the vulgar and the learned.

Major Works

• Swashbuckling Comedy: La dama boba
• Palatine Comedy: The Dog in the Manger
• Serious Comedy: Peribáñez and the Commander of Ocaña and Fuenteovejuna
• Tragedies: The

Effective Communication & Journalistic Principles

Oral Communication Essentials

• Verbal Language: Often the most effective form of communication, utilizing the voice.
• Ephemeral: Does not remain unless recorded or fixed.
• Emotive: Spontaneous and involves a sender and receivers.
• Immediately Rectifiable: Errors can be corrected, and alternatives adapted based on the issuer and receiver.
• Adaptability: We adapt our expressive styles to circumstances, individual formality, and context (e.g., oral expression, news).

Types of Oral Communication

• Planned: Collective discussions, press conferences.
• Spontaneous: Informal talks, games.
• Formal: Used with unknown persons.

Grammar Fundamentals

• Core Elements: Nouns, articles, and determinative adjectives (possessive,

The Foundations of Islamic Civilization and Art

Historical Context of Islamic Civilization

The Islamic civilization originated from the momentum of the new religion preached by Muhammad and his ability to unite the nomadic peoples of the Arabian Peninsula. Its architectural definition begins in the Umayyad period, marked by Byzantine influence, where the fundamental model of the mosque (patio, prayer hall, mihrab) was established. The civilization's historical span often concludes with the period of the Ottoman Turks.

Islamic Periods in Spain

In Spain, the most significant periods include the Caliphate period and the Nasrid period. These eras were situated between the period of the Taifa kingdoms and the subsequent rule of the Almoravids and Almohads....

Modernism emerged in the final years of the nineteenth century in Europe and America. This period saw emerging fin de siècle trends of thought that sought to renew the social and political landscape, as well as artistic tastes, challenging prevailing movements like Realism and Naturalism. Initially, the term "modernist" carried a derogatory connotation, used by those opposed to these new developments. However, it eventually came to designate, without any negative implication, the proponents of this innovative trend. The leading figure of Modernism is the Nicaraguan poet Rubén Darío.

The characteristic features of Modernism encompass both its thematic concerns and its distinctive style. Generally, Modernists sought harmony, wholeness, and...

Title: Unveiling the Splendors of Ancient Egypt

A Journey Through Time

As an avid enthusiast of history, I recently had the privilege of immersing myself in the captivating exhibition, "Unveiling the Splendors of Ancient Egypt: A Journey Through Time," hosted by the prestigious Metropolitan Museum of Art. Stepping into the dimly lit halls adorned with towering hieroglyph-covered walls, I was instantly transported back to the enigmatic world of ancient Egypt.

A Curated Glimpse into a Remarkable Civilization

The exhibition offered a mesmerizing array of artifacts meticulously curated to provide a comprehensive glimpse into the daily lives, religious practices, and artistic achievements of this remarkable civilization. From intricately carved sarcophagi...

Visual Composition and Cinematography

The composition involves organizing visual elements and plastics to convey a visual message.

Principles of Composition

• Clarity: Maximum specification of visual elements for attracting attention to the image.
• Contrast: This is to show opposites.
• Harmony: When elements of the composition relate to each other.
• Equilibrium: This is when an image is organized properly.

Types of Composition

• Static composition: Symmetry, harmony, etc.
• Dynamic composition: Asymmetry, contrast.

Camera Plans and Shot Framing

• Great long shot: Describes the scenario and the environment where the action is.
• General plan: Describes the scenario but acknowledges the human figure.
• American plane: The figure intersects at the knee; it has the human

Morphological Processes

• Prefix: Affixes attached to the left, or front, of a base.
• Infix: A kind of affix that is inserted inside a lexical root.
• Circumfixing: A two-part or discontinuous morpheme that surrounds a root.
• Ablaut: Signals a grammatical change by substituting one vowel for another in a lexical root.
• Derivation: The process by which we get new words from existing ones; the meaning changes and the word category might change. It creates new lexemes from existing ones.
• Inflection: The process by which we add grammatical information to a word; the meaning changes but the word category doesn’t change (e.g., singular/plural, 1st/2nd person, masculine/feminine, past/non-past).
• Compounding: The concatenation of two or more lexemes to form a