Journalistic Genres and Advertising Strategies
Journalistic Narrative and Feature Stories
The story combines research and information with a generic analysis. It depends less on strict deadlines than the daily news or chronicles. These pieces deepen the causes and consequences, reports, and allegations to draw attention.
Structure of the Narrative
- Title: It should be attractive and engaging.
- Opening: Summarizes and presents the subject in a striking way.
- Narrative or Body: The structure and logic follow a driver that provides coherence.
- Auction or End: Returns to the original idea and gives meaning to the whole story.
Opinion Makers and Editorial Content
Editorial: An opinion that expresses the ideological line, position, or business environment of the editor or publisher.
Article and Column: These...