Key Differences Between Tangible and Intangible Products
Tangible vs. Intangible Products: Definitions and Differences
Defining Tangible and Intangible Assets
Tangible (adj.): That can be touched or felt. Figuratively: That can be perceived accurately.
Products fall mainly into two categories: tangible products and intangible products. The former are physical goods that must be manufactured, shipped, and delivered. Examples include a book, a toaster, or a telephone.
An intangible product (or asset) is anything that is not physically delivered, but rather represents a service provided. An intangible product, also called a service, need not revolve around a physical product; these are often called pure services. When someone buys or hires a service, they are paying for a process or processing—whether applied to their person (like a haircut), their mind (such as education), or their possessions (like a car repair service). The buyer is not purchasing anything physical.
Advantages of Physical and Service Products
Benefits of Tangible Products
- Products can be seen and touched, allowing for easy inspection.
- They belong to us; we do not have to pay repeatedly for each use.
- They are purchased permanently.
- They are easy to obtain. There are literally thousands of sources for physical products.
- They can be patented, preventing competitors from selling the exact same product.
- Large quantities can be stored.
- The product is consistent, maintaining the same characteristics for all customers.
- Errors can be corrected; they can be fixed or even improved after manufacturing.
- Products are standardized, meaning they are the same for all customers.
Benefits and Characteristics of Intangible Products (Services)
- Services can be delivered immediately.
- Since they are not owned permanently, we do not have to worry about their care or preservation.
- No physical distribution or circulation is required.
- They are not purchased permanently; if you discontinue the service, there is no physical item to return.
- They cannot be patented, reducing certain intellectual property complexities.
- They are not stored, saving physical space.
- Mistakes cannot be rectified after the service is rendered; prevention must be foreseen.
- They are not standardized, allowing us to customize the product according to specific customer expectations.
Disadvantages of Tangible Products
Challenges of Managing Physical Goods
- Inventory Requirement: You or your provider must maintain an inventory to fulfill orders.
- Distribution Needs: They must be physically distributed.
- IP Costs: Patenting requires paying associated intellectual property fees or taxes.
- High Cost of Uniqueness: Creating and selling something unique can be expensive. The era of easily purchasing another person's copyright and making a fortune is largely over (if it ever truly existed).
- Space and Damage Risk: They occupy space and are susceptible to damage. Tangible assets break—some before they reach you, others while tracking the customer, and others when a customer's child plays with them.
- Fixed Costs: Each tangible asset has an associated cost. Ideally, the manufacturing cost is between 1/10 and 1/8 of the selling price. For every unit that is spoiled, returned, or lost, you incur a fixed cost.