Notes, summaries, assignments, exams, and exercises for Arts and Humanities for Primary education

The Technique and Technology

Technique is a skill by which a natural reality is transformed into an artificial reality. This term encompasses both the products obtained and the realization processes and instructions for making them.

The term 'technology' applies to techniques linked to scientific knowledge, often associated with craft manufacturing. Therefore, any technology is technical, but not all technique is technology.

The Philosophy of Technology

The philosophy of technology is a reflection on technical systems and their effects on society.

1. Lewis Mumford was the first to offer an interpretation of the value of technique.
2. Ortega believes that man must create himself. The human being is a project, and technique helps in its creation. He identifies

Essential Literary Terms and Dramatic Devices

Figures of Speech and Irony

• Irony: A contrast between expectations and reality.
• Verbal Irony: A comment where a character says one thing but means something else.
• Situational Irony: When one thing is expected but something unexpected occurs.
• Dramatic Irony: The audience knows more than the character does.
• Paradox: An apparent contradiction that is somehow true.
• Conceit: A fanciful figure of speech connecting dissimilar things (often an extended metaphor).
• Allusion: A reference to a person, place, or event from history, literature, or politics.

Poetic Forms and Structure

• Sonnet: A fourteen-line lyric poem in iambic pentameter.
• Turn (Volta): The point in a sonnet with a change in tone or argument.
• Blank Verse:

Baroque Architecture in Spain

Spanish Baroque architecture, evolving from the 17th century Herrera style, gradually incorporated more plastic and pictorial elements. The early 18th century saw the rise of the Churrigueresque style, characterized by its elaborate ornamentation.

Early 17th Century Developments

In the first half of the 17th century, figures like Juan Gómez de la Mora emerged, whose work still showed the influence of the Herrera style. Notable examples of his architectural style include the Clerecía School of Salamanca and the Plaza Mayor.

Late 17th and 18th Century Flourishing

During the second half of the 17th century and throughout the 18th century, Baroque decoration became richer, featuring abundant garlands and imparting greater...

Chapter 6: New Media and Other IMC Options

Note: The formula for calculating CTR will be provided on the exam paper.

Targeting Strategies

• Contextual Targeting: Placing advertisements based on the content of the page.
• Behavioral Targeting: Based on user history (visited sites).
• Geographic Targeting: Based on zip codes, Designated Market Areas (DMAs), time zones, and GPS coordinates.
• Daypart Targeting: Based on the time of day.
• Affinity Targeting: Reaching users on their favorite websites.
• Purchase-based Targeting: Profiling the customer based on buying habits.

Rich Media Advertising

Online advertising that utilizes a range of interactive digital media, including streaming video and audio.

Tips for Display Advertising (Plummer et al., 2008)

• Color Psychology:

Marketing communication is a function aimed at informing about the existence and characteristics of a product or brand, highlighting the value it provides and its advantages over competing products to persuade the customer to buy.

Advertising

Advertising is a form of impersonal, massive communication paid for by the company. It uses mass media to transmit messages that promote products and build brands. Advertising, adaptable to different groups through various media, is the most appropriate instrument to reach a mass audience. The main downside is the high cost.

An advertisement should be designed to capture the audience's attention, arouse their interest and desire for what is communicated, and generate the expected action from the receiver....

Creación de la Tabla Participantes

DROP TABLE PARTICIPANTES CASCADE CONSTRAINTS;

CREATE TABLE PARTICIPANTES(
    CODIGO CHAR(5) NOT NULL,
    NOMBRE VARCHAR2(25) NOT NULL,
    APELLIDOS VARCHAR2(100) NOT NULL,
    DIRECCION VARCHAR2(255),
    TELEFONO VARCHAR2(15) UNIQUE,
    CONSTRAINT PK_PARTICIPANTES PRIMARY KEY (CODIGO),
    CONSTRAINT MAY_NOM_PAR CHECK (NOMBRE = UPPER(NOMBRE)),
    CONSTRAINT MAY_APE_PAR CHECK (APELLIDOS = UPPER(APELLIDOS)),
    CONSTRAINT TEL_PAR CHECK (TELEFONO LIKE '+0034%'),
    CONSTRAINT COD_PAR CHECK (CODIGO LIKE 'P%')
);

Inserción de Datos en Participantes

INSERT INTO PARTICIPANTES VALUES ('P_001', 'MARÍA', 'LÓPEZ PÉREZ', NULL, '+00344455');

-- Otra forma de inserción
INSERT INTO PARTICIPANTES (CODIGO, NOMBRE,

Cubism: Breaking the Classical View

Born from the study of representing volume and rendering it on a flat surface, Picasso found a solution in his Les Demoiselles d'Avignon.

Historical Context of Volume Representation

• Since the Renaissance, artists attempted to express volume using chiaroscuro (light and shade).
• Impressionism emphasized color's role in volume, eventually leading color to dilute form.
• Gauguin returned to objects, outlining areas divided by color temperature.

Picasso went further. He suggested relief through color volumes using parallel lines. In 1907, an exhibition of Cézanne's work profoundly impacted young artists with its solid forms, causing Picasso to change his style.

Influences Leading to a New Style

Cézanne's research, unmet...

Understanding Key Literary Concepts

Myth

A myth (from the Greek μῦθος, mythos, meaning 'story') is a traditional narrative of miraculous events, featuring extraordinary or supernatural beings such as gods, demigods, heroes, or monsters.

Interior Monologue

Interior monologue (also known as 'stream of consciousness') is a literary technique that attempts to capture on paper the flow of thoughts and feelings, representing both the real world and the inner world imagined by a protagonist.

Psychological Novel

The psychological novel, or novel of psychological analysis (also known as psychological realism), is a work of prose fiction that emphasizes the internal characterization of its characters, their motives, and circumstances. Internal action...

What is Pragmatics?

Pragmatics is a dynamic discipline that deals with how, when, and why speakers and writers actually use language for different purposes. Pragmatics also addresses meaning. Meaning in pragmatics goes further than the word or sentence; it is regarded as a crucial aspect of the whole social, cultural, and cognitive context.

When studying pragmatics, we take a theoretical and methodological approach to language that focuses on context and actual linguistic behavior.

Pragmatics allows us to understand communication by attempting to work out not only the literal meaning but also the hidden, indirect, or implied meanings of utterances.

The Three Divisions of Pragmatics

• Micro: The study of intention.
• Macro: The purpose of language, including

Stage Lighting

Special Effects

• Physical: Smoke, snow, wind, fire, rain, etc.
• Electronic: Projectors (front and rear screen projection) for simple and moving images.
• Luminous: Laser.

Audiovisual

Displays, video projectors, cameras, etc.

Light Sources

Controllable characteristics:

• Intensity: Brightness level.
• Distribution: Area of illumination.
• Color: Controlled with gels (e.g., Rosco catalog).

Purpose of Stage Lighting

• Illumination: Provide visibility.
• Dimension: Create shadows and depth.
• Selection: Highlight specific elements.
• Atmosphere: Set the mood and environment.

Projector Placement

1. Front: Angle relative to the illuminated object no more than 75° on the horizontal plane.
2. Rear (Contra): Creates dimension and volume, highlights actors' outlines. Fresnel and