Innovation: Characteristics, Types, and Cultivating Creativity
Innovation
Innovation is the process and outcome of creating something new and valuable. Schumpeter argued that innovation arises from new combinations made by an entrepreneur, resulting in:
- A new product
- A new process
- Opening a new market
- A new way of organizing the business
- New sources of supply
Characteristics of Innovation
- Object or Target of Change: Innovation involves changing an object or target, which can be a product, process, individual's lifestyle, organization's strategy, or a society's culture.
- Magnitude of Deviation: Innovations vary in extent or magnitude, representing the degree to which they deviate from the past.
- Problem-Solving Focus: Innovation is closely related to problem-solving, as generating and implementing ideas for change