Visual Communication, Color Theory, and Geometry
Communication and Its Functions
Communication: This process involves a transmitter, channel, benchmark, code, message, and receiver.
Functions:
- Insight: To transmit information, such as a green road traffic light.
- Free-expression: To vent our feelings, such as the Twin Towers or being a fan outdoors.
- Health: To express beauty and harmony, such as a landscape.
- Representative: To represent the reality created by humans, such as a street.
Signs, Symbols, and Branding
Signs and Symbols:
- Sign: A representation of a single image or idea that conveys information by which we understand its representation.
- Symbol: A sign that represents reality in an abstract way, providing ideas to be known to understand its meaning.
Types of Signs:
- Brand: A distinctive source


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