Notes, summaries, assignments, exams, and exercises for Other subjects for Baccalaureate

Maritime and Marine Terminology

Polluter: A vessel emitting harmful substances into the air or spilling oil into the sea.

Proceed (to): To sail or head for a certain position or to continue the voyage.

PA-system (Public Address System): Loudspeakers in the vessel's cabins, mess rooms, etc., and on deck via which important information can be broadcast from a central point, mostly from the navigation bridge.

RCC (Rescue Coordination Centre): Land-based authority conducting and coordinating search and rescue operations in a designated area.

Receiving Point: A mark or place at which a vessel comes under obligatory entry, transit, or escort procedure.

Reference Line: A fictive line displayed on the radar screen separating the fairway for inbound and outbound...

1 - 20

• 1 (one) → 1^st (first)
• 2 (two) → 2^nd (second)
• 3 (three) → 3^rd (third)
• 4 (four) → 4^th (fourth)
• 5 (five) → 5^th (fifth)
• 6 (six) → 6^th (sixth)
• 7 (seven) → 7^th (seventh)
• 8 (eight) → 8^th (eighth)
• 9 (nine) → 9^th (ninth)
• 10 (ten) → 10^th (tenth)
• 11 (eleven) → 11^th (eleventh)
• 12 (twelve) → 12^th (twelfth)
• 13 (thirteen) → 13^th (thirteenth)
• 14 (fourteen) → 14^th (fourteenth)
• 15 (fifteen) → 15^th (fifteenth)
• 16 (sixteen) → 16^th (sixteenth)
• 17 (seventeen) → 17^th (seventeenth)
• 18 (eighteen) → 18^th (eighteenth)
• 19 (nineteen) → 19^th (nineteenth)
• 20 (twenty) → 20^th (twentieth)

21 - 30

• 21 (twenty-one) → 21^st (twenty-first)
• 22 (twenty-two) → 22^nd (twenty-second)
• 23 (twenty-three) → 23^rd (twenty-third)
• 24 (twenty-four) → 24^th (twenty-fourth)

System Development Life Cycle (SDLC)

The System Development Life Cycle (SDLC) is a conceptual model used in project management. It describes the stages involved in an information system development project, from an initial feasibility study through maintenance of the completed application. Various SDLC methodologies have been developed to guide the processes involved, including the waterfall model, rapid application development (RAD), joint application development (JAD), the spiral model, prototyping model, and build and fix model.

Most organizations have a formal system development process consisting of a standard set of processes or steps they expect will be followed on any system development project. While these processes may vary greatly...

Understanding Key Marketing Concepts

Marketing is the process of identifying and fulfilling customer needs by creating, communicating, delivering, and exchanging products or services with value. It essentially aims to promote and sell a company's offerings through various strategies like advertising, branding, and market research, to achieve specific goals like increased sales, brand awareness, and customer loyalty.

Key Functions of Marketing

• Product Management: Developing, designing, and managing the product itself to meet customer needs, including features, packaging, and lifecycle.
• Pricing: Determining the optimal price for a product based on market analysis, competition, and cost factors.
• Place (Distribution): Making the product readily available

Paid, Owned, and Earned Media

Paid Media

Paid media involves paying for exposure and offers various options, such as website ads, radio commercials, and TV ads. It is the most common form of advertising used by brands. Examples include sponsored articles, banner ads, and press releases.

Consumers tend to be more skeptical of paid media due to its promotional nature.

Owned Media

Owned media refers to channels created and controlled by brands themselves. This includes social media profiles (Facebook, Twitter, YouTube), corporate blogs, and websites.

Brands have complete control over the content and messaging on their owned media channels.

Earned Media

Earned media involves organic exposure and publicity generated through word-of-mouth, customer reviews,...

Heritage Tourism Management

Definition and Management Plan

Management is a process businesses undertake to achieve organizational performance. In order to achieve this goal, a plan called a ‘management plan’ has to be proposed. However, even the best management plan has to have a legal framework and certain tools must exist:

• Administrative
• Financial
• Conservation
• Social

Setting short and long-term strategies for the protection and enhancement of the cultural heritage leads to specific plans and elements, among which should be:

• Boundary Survey and Description
• Land Use Plan
• Conservation
• Utilities and Services Plan
• Community Development Plan
• Tourism Plan

Such a plan of action would help to preserve the sites for future generations. It would also help to...

PESTLE Analysis

Factors outside organizational control that impact long-term strategies.

Market Research

Connecting consumers, customers, and the public to the market through information for decision-making.

Customer Relationship Management (CRM)

Building customer loyalty through communication and rewards to increase satisfaction, commitment, and retention.

Customer Centricity

Prioritizing the customer experience throughout the entire process, from awareness to post-purchase.

Emotional Impact

Positive or negative experiences linked to specific physiological responses.

Conceptual Consumption

Influence of expectations shaped by advertising and branding on purchasing decisions.

Commodities

Uniform, interchangeable goods with minor quality variations across...

Strategy Formulation Process

Stage 1: Identify Company Mission and Goals

Define the business and its main objectives.

Ex: Company activities.

Stage 2: Identify Core Competency and Value-Creating Activities

Analyze the company's unique abilities and activities.

Stage 3: Formulate Strategies

Select a multinational or global strategy. Formulate corporate and business-level strategies.

Levels of Company Strategy

CHARTDPTS

1. Growth Strategy: Designed to increase the scale or scope of a corporation's operations.
   • Methods: Mergers and Acquisitions, Growth, Joint Ventures, Strategic Alliances.
   • Example: Tesla
2. Retrenchment Strategy: Designed to reduce the scale or scope of a corporation's business.
   • Example: PRISA
3. Stability Strategy: Designed to guard against change and

ISO 9000 Quality Management System: Core Principles

The ISO 9000 Quality Management System (QMS) is built upon eight fundamental principles derived from Total Quality Management (TQM):

• Customer Focus: Understand customer needs, meet their requirements, and strive to exceed their expectations.
• Leadership: Establish unity of purpose and organizational direction, fostering an environment that promotes employee involvement and objective achievement.
• Involvement of People: Leverage the full abilities of involved employees for the benefit of the organization.
• Process Approach: Recognize that desired results are achieved more efficiently when activities and related resources are managed as processes.
• System Approach to Management: Identify, understand,

Oral Communication: Definition and Scope

Oral communication, also known as verbal communication, is the process of conveying information and ideas through spoken words. This includes face-to-face conversations, phone calls, speeches, and presentations. Its merits include being interactive, fostering active listening, and allowing for immediate feedback. However, demerits include potential for misinterpretation, lack of a permanent record, and limited scope for complex information.

Merits of Oral Communication

• Interactive and Engaging: Oral communication allows for a back-and-forth exchange of ideas, fostering a more engaging and interactive experience for both the speaker and the listener.
• Active Listening: It encourages active listening, where