Understanding Income, Circulation, and Distribution in Publishing
Income
The income figure is derived by multiplying the quantity sold by its market price. This figure is set by the free market as fluctuations in supply and demand occur. To increase revenue is to increase the product quantity sold.
This depends on the quality and the evaluation of the editorial graphics and their ease of communication.
- Sales to the Nth: This is the value of all copies sold through the various channels of distribution releases, with the added value of not being acquired by the public loose on the premises of the publication itself. The selling price is fixed independently.
- Subscriptions: These are made with all copies of a publication, previously sent to a recipient, upon request, and you pay in advance the asking price, according