business
SWOT analysis: a form of strategic that identifies and analyses the main internal strengths and weaknesses and external opportunities and threats that will influence the future direction and success of a business.
SWOT analysis: a form of strategic that identifies and analyses the main internal strengths and weaknesses and external opportunities and threats that will influence the future direction and success of a business.
- Branded content: it consists in generating content linked to a brand to connect that brand with
The customer and transmit values of the brand. Ex: Popeye.
- Conglomerate: it is a combination of two or more corporations engaged in entirely different
Businesses that fall under one corporate group, usually involving a parent company and many
Subsidiaries. Ex: The Big 6 (Warner, Disney, CBS, Viacom, Comcast, News Corporation)
- Digital age: it is a period in human history characterized by the shift from traditional industry that
The Industrial Revolution brought through industrialization to an economy based on information
Computerization. It is the product of digital revolution.
- Distortion of information: it is the phenomenon that happens when
Develop internal markets within a country's natural geographic barriers. While foreign markets undergo internationalization (all productive or commercial activities in a context of globalization), the company performs outside its natural geographic markets. There are different degrees of internationalization:
A multinational company is one that is not only established in its country of origin but also in other countries to conduct its business activities, including sales, purchasing, and production.
The need for a company's capital relates to the role of company resources and all activities designed to obtain the necessary funds and allocate them for the most rational use. This allocation aims to yield a higher return with less risk and cost.
According to their origin, funding sources can be classified as:
According to the title or ownership, resources can...
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Expansion of the Crisis (1959-1975)
Economic Expansion (1959-1973)
The timid recovery in the fifties was quite worrying. It could have been without oil for lack of money. In 1957, the government incorporated technical experts in economics (technocrats) linked to the Opus Dei religious institution. The most prominent were Rubio (Minister of Finance) and Ullastres (Minister of Commerce), who prepared the Stabilization and Liberalization Plan of 1959.
Spain won the aid of the IMF and OEEC. The stabilization plan consisted of modifying autarky and establishing the foundations for the Spanish economy to progressively convert into a classic capitalist system. The economic situation as a result of applying autarky was absolutely disastrous, and
Microeconomics: Studies the markets and their individual components.
Macroeconomics: Studies the overall operation of the entire market economy of a country or region.
Macroeconomic figures are the indicators that measure what is produced in a country, the total amount of benefits accruing to firms, etc. The main ones are:
Marketing is the process of creating, communicating, and distributing value to satisfy consumer needs and establish lasting exchange relationships. It focuses on acquiring new customers while retaining existing ones, as they generate the majority of sales revenue. Marketing stimulates demand but does not create the need.
Marketing strategies vary depending on the market situation. Key approaches include:
Annual accounts are essential accounting documents that enterprises must prepare. These documents form a cohesive unit and must be compiled according to legal provisions. Their purpose is to provide a true and fair view of the company's assets, financial position, and results.
These annual accounts are deposited in the commercial register, making them accessible to various economic and social stakeholders, including shareholders, employees, government bodies, and financial institutions. They are prepared at intervals of 12 months.
Annual accounts can be filed using two models: normal and abbreviated. Companies may use the abbreviated model if, at the closing date of the...
Definition: A company is an organization with a performance objective, producing goods and services. It is the basic unit of production. Companies work to select products and combine factors of production to achieve their objectives.
Through production activities, raw materials and intermediate products are transformed into end products using capital, labor, technology, and knowledge.
Businesses are classified according to the goods and services they produce.
Businesses are categorized by their economic sector.
Companies are defined by their specific activity within a sub-sector.
Fund of Operation:
Ratio of Availability:
Liquidity Ratio:
Ratio of Warranty:
Human resources are managed for any organization and business. It is essential to have an area responsible for the administrative functions of staff, staff...