Bandura's Model: Understanding Human Behavior and Observational Learning
Classified in Psychology and Sociology
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What Are Humans According to Bandura?
We will talk about this in the context of Zillmann's Mood Management theory, because it helps to understand what are the basic notions of Zillmann's theory. Zillmann was based on the premise that humans are hedonists, pleasure seekers. In Zillmann's and in the whole exposure research following him, the assumption was that people are hedonists. But if we look at the reasons why they do what they do, they should be more specific than saying they are looking for a pleasant state of mind. It would not be possible to explain people's use of media from which they suffer, if you assume that people are hedonists. With Bandura it is a different story. Bandura's model is a complex picture, a mix between environment,... Continue reading "Bandura's Model: Understanding Human Behavior and Observational Learning" »