Notes, summaries, assignments, exams, and problems for University

Brand Awareness and Advertising Strategies

Brand Awareness: How present is your brand in the market? Is it recognized by the public?

Brand Image: What image do you project to your customers?

Brand Loyalty: Dedication to purchasing the same product or service repeatedly, now and in the future, from the same brand, regardless of a competitor's actions or changes in the environment.

Brand Stretching: When a company tries to launch products outside its core group. Example: Zara / Zara Home.

Announcement vs. Advertisement: An announcement is an act of announcing or giving notice, while an advertisement is a commercial solicitation designed to sell a commodity, service, or similar (marketing).

What Makes a Good Advertisement?

A good advertisement is:

• Clever
• Powerful
• Catchy
• Inspiring
• Uses

The United Nations: Founding and Structure

The United Nations (UN) was founded in 1945 in San Francisco. Initially, 50 countries signed the Charter, with Poland becoming the 51st original member state shortly thereafter. Today, the UN comprises 193 member states.

Core Purposes of the UN

• Maintain international peace and security.
• Develop friendly relations among nations.
• Cooperate in solving international problems and in promoting respect for human rights.
• Harmonizing the actions of nations.

The UN Charter

The UN Charter is structured into 111 articles and 19 chapters.

Membership Criteria

Membership is open to peace-loving States that accept the obligations contained in the UN Charter. New members are admitted by the General Assembly upon recommendation... Continue reading "United Nations Structure, Functions, and Membership" »

The Origins and Expansion of the European Union

Founding Treaties

• 1951 Paris Treaty: The European Coal and Steel Community (ECSC) was formed by six founding countries: Luxembourg, the Netherlands, France, West Germany, Italy, and Belgium.
• 1957 Treaty of Rome: Established the European Economic Community (EEC) and a common market, alongside EUROATOM for the development of nuclear energy.

EU Enlargement Timeline

• 1973: Ireland, the UK, and Denmark joined.
• 1980: Greece joined.
• 1986: Spain and Portugal joined.
• 1995: Sweden, Austria, and Finland joined.
• 2004: Poland, Hungary, Latvia, Lithuania, Estonia, the Czech Republic, Slovakia, Slovenia, Malta, and Cyprus joined.
• 2007: Romania and Bulgaria joined.
• 2013: Croatia joined.

The Schengen Agreement

Established in... Continue reading "History and Institutional Structure of the European Union" »

Council of Europe: A Champion of Democracy and Human Rights

The Council of Europe is a regional, multilateral organization established in 1949 by the Treaty of London. It is headquartered in Strasbourg, France, and has 47 member countries. It is important to note that the Council of Europe is not an integration process.

Objectives

The Council of Europe's primary objectives are to promote freedom and create a democratic and legal area based on the principles outlined in the European Convention on Human Rights.

The Convention, established in 1950, is the Council's main achievement. Any country wishing to become a member must ratify it, organize free elections, abolish the death penalty, and guarantee the rule of law. It is the first instrument to... Continue reading "Council of Europe: History, Structure, and Human Rights" »

NATO: Origins and Evolution

Established in 1949 via the Washington Treaty, the North Atlantic Treaty Organization (NATO) is a military alliance comprising 29 member states from Europe and North America. During its first period (1949–1989), the alliance primarily countered the Warsaw Pact, which was formed by the Soviet Union in 1955. Notably, in 1966, Charles de Gaulle withdrew France from NATO's integrated military command.

Post-Cold War Expansion

Following the fall of the Berlin Wall in 1989, NATO underwent significant expansion. While the alliance began with 12 founding countries, 17 additional nations have joined through subsequent enlargements:

• 1982: Spain
• 1999: Hungary, Poland, Czech Republic
• 2004: Bulgaria, Slovakia, Slovenia, Estonia, Lithuania,

Embarrassment:

When something is sudden and unexpected, onlookers are amused. It is a social mistake and makes the person the center of attention. Feeling empathetic for someone else's embarrassment is a display of care. People are often forgiven for their mistakes because they blush, which makes them feel smaller. Embarrassment peaks during teenage years (pregenual ant. cingulate cortex).

Shame:

Shame occurs when a person has failed to live up to expectations or has done something morally wrong. Onlookers are angry, and it often involves poor performance or hurting someone's feelings by failing to meet their expectations.

Guilt:

Guilt is the result of failing to perform one's duty, such as lying, cheating, or stealing (Medial prefrontal, visual... Continue reading "Understanding Emotions and Hormones in Relationships" »

Leases and licences: proprietary and personal rights

Leases give an individual a proprietary right in land which is binding on any third parties, while a licence gives a personal right that can be revoked at any time, as stated in Thomas v Sorrell. Licences are also not binding on third parties.

Furthermore, if one obtains a lease, they will have statutory protection under the Rent Act 1977 and the Housing Act 1996, which do not allow the leaseholder to be evicted simply and which provide rent control. As opposed to this, a licence does not provide any statutory protection to the occupier.

Court difficulties in distinguishing leases and licences

As such, most occupiers of properties would like to establish a lease instead of a licence, as a lease... Continue reading "Lease vs Licence: Rights, Statutory Protection and Case Law" »

Down and Trimmed by the Stern

Deck Line

General Considerations

• Good physical conditions and staying healthy.
• Misusing of alcohol or drugs.
• Do not drink alcohol while undergoing medical treatment.
• Personal cleanliness is essential.
• Use a protective cream on your skin.
• Clean all cuts and abrasions to prevent infections.

Working Clothing

• Working clothes should be comfortable but sufficiently close-fitting.
• Gaping pockets, sweat rags, watch straps, and rings are easily caught in moving machinery.
• Wear industrial footwear with slip-resistant

Understanding Global Inequality: Thomas Piketty's Capital in the 21st Century

The Inequality Problem: R > G

Thomas Piketty's research on inequality has gained significant attention, particularly his formula r > g, where:

• r represents the return on capital (profits or interest from investments)
• g represents the overall growth of the economy

Piketty argues that over time, wealth concentrates in the hands of the wealthy few, regardless of hard work or intelligence. The actual distribution of wealth reveals higher inequality rates than commonly perceived. To combat this, he advocates for active redistribution and improved access to education.

Capitalism and Inequality

Piketty's book, Capital in the 21st Century, challenges the notion that capitalism... Continue reading "Understanding Global Inequality: A Deep Dive into Thomas Piketty's Capital in the 21st Century" »