Mastering Logistics and Supply Chain Management Systems
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Logistics Management Fundamentals
The term logistics refers to the management of the flow of raw materials from suppliers to producers and the flow of finished goods to consumers. It is a process of managing the flow of goods from the point of origin to the point of consumption in order to satisfy the needs of consumers. It is an important functional area of marketing.
Flow of Materials and Goods in Logistics Management
Supplier → Raw Materials → Production → Distribution → Retailers → Consumers
Core Features of Logistics
- Logistics is concerned with planning, implementing, managing, and controlling the flow of goods from the source of origin to the place of use.
- It involves the physical distribution of goods from the source of origin to
