Communication Process and Types
The Communication Process
Communication is the process where two parties, aided by a medium, exchange a message. This dynamic process connects individuals and social organizations, with media influencing both personal and societal aspects of human life. Every communication act involves persuasion, driven by an underlying intention. Information exists, but communication involves its transmission and reception.
Elements of Communication
- Sender: The sender's intentions vary, influencing their persuasive power. Different senders have different levels of influence over receivers. Unclear intentions can lead to negative reception.
- Receiver: The receiver is central to communication. Understanding the receiver's social and psychological context is crucial