Business Environment Analysis: Factors, Uncertainty & Tools
Analysis of the Business Environment
Concept of Environment
Anything outside the enterprise as an organization (Mintzberg, 1984).
- External factors with significant influence.
- Not controlled by the company.
Types of Environment
- General: The socio-economic system in which the activity occurs.
- Specific: The sector of activity (industry).
Level of Uncertainty
Depends on:
- Stability: Stable vs. Dynamic factors.
- Complexity: Simple vs. Complex changes in factors.
- Diversity: Integrated (few variables) vs. Diverse (many variables).
- Hostility: Favorable/Friendly vs. Hostile impacts.
Basic Typology based on Uncertainty (Navas and Guerra, 1998)
- Stable: Stable, simple, integrated, favorable.
- Reactive-Adaptive: Relatively stable, complex, diverse, practically favorable.
- Unstable-