Macroenvironment and Competitive Analysis Essentials
Macroenvironment
The macroenvironment consists of those environmental factors that affect all or nearly all organizations in a given country or region. For analysis, it is divided into:
- Natural environment or ecosystem
- Economic system
- Legal and political system
- Sociocultural system
Politico-Legal System
This system governs public affairs, the state government, and the management of power. It has a strong connection with all laws of the country, as the exercise and distribution of political power are largely conditioned by such laws.
Government Policies
- Limitations imposed by strategic regulations.
- Opportunities provided through tax laws, economic policies, and international trade regulations.
Economic System
The economic system of a nation allocates resources...