Business Growth: Domestic Expansion & Multinational Operations
Domestic Growth Strategies
Domestic growth involves productive investments within the enterprise to increase productive capacity, also referred to as asset growth. This is achieved in several ways:
Major Domestic Strategies:
- Market Penetration: Increasing sales by improving product quality, advertising, promotion, and price reductions.
- Market Development: Introducing the company's current products into new markets.
- Product Development: Remaining in the current market but developing new products related or complementary to existing ones.
Diversification Strategies
Diversification involves adding new products and new markets, expanding the company's portfolio of businesses. Key types include:
- Horizontal Diversification: Adding new complementary or substitute