Notes, summaries, assignments, exams, and exercises for Economics for Baccalaureate

Types of Taxes

• Income Tax: A percentage of individual earnings filed with the federal government.

• Corporate Tax: A percentage of corporate profits taken as tax by the government to fund federal programs.

• Sales Tax: Taxes levied on certain goods and services.

• Property Tax: Based on the value of land and property assets.

• Tariff: Taxes on imported goods, imposed to strengthen domestic businesses.

• Estate Tax: A rate applied to the fair market value of a property at the time of death.

Understanding Tax Fraud

Tax fraud involves failing to pay the government (e.g., town council, provincial government) the taxes corresponding to income or benefits obtained during a specific period.

• Tax Evasion: Involves concealing income (either domestically or in other countries,

Chapter 3

1- Define The marketing environment? Includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers.

2- Define Micro environment?

A microenvironment consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

1. The Company: In designing marketing plans, marketing management takes other company groups into account. These interrelated groups form the internal environment.
2. Suppliers: Are those firms and individuals that provide resources needed by the company and its competitors to produce goods and services. Suppliers provide

What is Wall Street?

It is the American stock market.

How the Stock Market Works

To set up a company, you need capital. This capital is raised from investors (called shareholders because, in return, the investors own a share in the company), who then get their money back either through receiving dividends on the shares or through selling their shares. Investors buy and sell their shares on the "stock market."

How Shares Work

The value of shares is higher when the company is successful. When more people buy rather than sell shares, their price goes up. But when it is the other way around, the price falls.

Causes

Speculation

Investment on the stock market was attractive during the economic boom since the economy was doing well and people...

Social Media

has transformed the ways in which people share and consume information. Social media has offered a host of new platforms to disseminate content, build relationships, foster engagement & better understand the needs of target audiences.

4 Phases Readiness

A sound crisis management strategy starts with preparation long before the onset of an actual crisis. While it’s impossible to plan for every future scenario, examine your company, facilities, people, products & environment to assess areas of significant risk & identify the potential threats that are both most likely to happen and cause harm. When a crisis breaks, things are going to accelerate & need a solid response plan in advance in order for your organisation...

Different Marketing Orientations in International Business

Understanding the approach a company takes when entering foreign markets is crucial. These orientations dictate the level of adaptation required for the marketing mix.

1. Domestic Market Extension Orientation

This orientation is illustrated by a domestic company seeking sales extension of its existing domestic products into foreign markets. It is typified by the belief that, if a product sells successfully in the home market, it will sell anywhere else in the world.

Minimal efforts are made to adapt the marketing mix to foreign markets; the firm’s orientation is to market to foreign customers in the same manner as the company markets to domestic customers. It seeks markets where demand...

Chart of Accounts

This system codifies business transactions with an account number and name. Accounts are hierarchically ordered:

• Groups (1 digit): Seven primary categories.
• Subgroups (2 digits): Subdivisions within groups.
• Accounts (3 digits): Specific items within subgroups.
• Subaccounts (4 digits): Detailed breakdown of accounts.

Group Examples:

1. Basic Financing
2. Non-Current Assets
3. Inventories
4. Trade Payables and Trade Receivables
5. Financial Accounts
6. Purchases and Expenses
7. Sales and Income

Static vs. Dynamic Financial Views

Net Worth (Static Vision)

• Economic Structure: Assets
• Financial Structure: Liabilities and Equity
• Balance Sheet: Fundamental accounting identity (end of period)

Net Income (Dynamic Vision)

• Resource Generation: Revenues
• Resource Consumption: Expenses
• Income

MPO: Management, Planning, and Organization

Goals

Goals are defined as the long-term strategic aims of the organization. Examples include consumer goals, product goals, operational goals, and secondary goals.

Objectives

Objectives are defined as the things a business wants to achieve in a certain time frame. Examples include business survival, maximizing profit, maximizing sales, boosting customer satisfaction, and expanding the business.

Policies

Policies are defined as the framework and structure a business works within. Examples include legal policy, human resources, health and safety policy, promotion and employment policy, and recruitment policy.

How They Contribute to Effective Management

• Goals provide a long-term look at what the company wants

Perfect Competition: Meaning and Definition

A perfectly competitive market is one with a large number of buyers and sellers, all trading a homogeneous product without artificial restrictions, and possessing complete market knowledge.

In other words, a market is considered perfect when all potential buyers and sellers are immediately aware of transaction prices. Under these conditions, the price of the commodity tends to equalize across the market.

As Mrs. Joan Robinson stated, "Perfect competition prevails when the demand for the output of each producer is perfectly elastic."

According to Boulding, "A perfectly competitive market may be defined as a large number of buyers and sellers all engaged in the purchase and sale of identically similar commodities,...

Major Economic Schools of Thought

Classical Economics

The core belief is that government should not be involved in economics, emphasizing economic freedom and the principle of Laissez Faire, Laissez Passer.

Key tenets:

• People are motivated by rational self-interest.
• The Invisible Hand is a natural force that maintains harmony between individual, selfish decisions and leads to overall prosperity.

This theory was famously explained in The Wealth of Nations by Adam Smith.

Marxian Economics

Based on the work of Karl Marx, this school focuses heavily on the role of labor.

Marx argued that the specialization of labor combined with population growth leads to a decrease in wages. Profit obtained by the owner includes surplus value (labor not paid to the worker)...

E-Marketing Fundamentals

Marketing Segmentation

• Geographic Segmentation: Dividing a market based on location.

• Demographic Segmentation: Dividing a market based on demographic variables.

  • Uses age, gender, family size, income, education, religion, or ethnicity.

• Psychographic Segmentation: Dividing a market based on psychological attributes.

  • Various social classes, personalities, or approaches to life.
  • Includes: Segmentation using customer behavior.

Applying to Internet Commerce

Internet commerce applies segmentation by:

1. Collecting user profiles.
2. Performing automatic analysis (e.g., personalization and classification).

Data sources for user profiles and analysis include:

• User input (e.g., user profile).
• Previous transactions.
• Other sources (e.g., from partner