A laminar boundary layer is a layer
New-Product Pricing Strategies:~Market-skimming pricing (price
Skimming)Setting a high price for a new product to
Skim maximum revenues layer by layer
From the segments willing to pay the high
Price; the company makes fewer but
More profitable sales. ~Market-penetration pricingSetting a low price for a new product to
Attract a large number of buyers and a
Large market share.Product Mix Pricing Strategies: Product line pricing Setting prices across an entire product line,
O
Captive product pricing Pricing products that must be used with the main product,By-product pricingProduct bundle pricing Pricing bundles of products sold together.
Price Adjustment Strategies: Discount and allowance pricing Reducing prices to reward customer responses such as Paying early or promoting the product, Segmented pricingPsychological pricing Adjusting prices for psychological effect Promotional pricingGeographical pricing Adjusting prices to account for the geographic location Of customers Dynamic pricingInternational pricing Adjusting prices for international markets Public Policy and Marketing Price fixing: Sellers must set prices without talking To competitors, Predatory pricing: Selling below cost with the intention Of punishing a competitor or gaining higher long-term profits by putting Competitors out of business, Robinson-Patman Act prevents unfair price Discrimination by ensuring that the seller offer the same price terms to Customers at a given level of trade.Retail (or resale) price maintenance is when a manufacturer requires a dealer To charge a specific retail price for its products. Laws prohibit this.Deceptive pricing occurs when a seller states prices or Price savings that mislead consumers or are not actually available to consumers( Scanner fraud failure, Price confusion)