English Verb Tenses: Present, Past, Perfect & Marketing Terms

English Verb Tenses and Marketing Terms

Present Simple

Present Simple - Present habits (Davis comes to university by bus), general truths and facts (Poland is in the European Union), permanent situations (My uncle works in a travel agency), states (Do you have a valid driver's license?), to talk about routines (Carol doesn't check her e-mail every day).

Present Continuous

Present Continuous - Actions happening now (I'm reading a book), temporary situations (They are staying at the Palace Hotel), changing and developing situations (Holidays abroad are becoming more and more popular), to talk about the future (We are having a party this weekend).

Present Perfect

Present Perfect - Situations (Max has had her car for over 10 years), actions stopping (We've traveled by bus and train, all in the last 24 hours), completed actions at a time in the past which is not mentioned or implied (Have you ever been to Scotland?), completed actions where the important thing is the present result (You've cut your hair).

Present Perfect Continuous

Present Perfect Continuous - Actions continuing up to the present moment (We've been driving for hours), an action or series of actions continuing up to now (I'm short of breath because I've been running to get here in time).

Past Simple

Past Simple - Completed action in the past (I saw a movie yesterday), a series of completed actions (I finished work and walked to the beach), duration in the past (I lived in Brazil for 2 years), habits in the past (He played the violin), past facts or generalizations (He didn't like tomatoes before).

Past Continuous

Past Continuous - Interrupted action in the past (I was watching TV when she called), specific time as an interruption (Last night at 6 PM, I was eating dinner), parallel actions (I was studying while he was making dinner), repetition and irritation with "always" (She was always coming to class late).

Past Perfect

Past Perfect - Completed actions before something in the past (I had never seen such a beautiful beach before I went to Hawaii), duration before something in the past (We had that car for ten years before it broke down).

Past Perfect Continuous

Past Perfect Continuous - Duration before something in the past (They had been talking for over an hour before Tony arrived), cause of something in the past (Jason was tired because he had been jogging).

MK (Marketing) Terms

MK - Basic price, Quality, Transport, Personal selling, Credit, Trust, Packaging, Distribution channels, Publicity, Brand, Name, Guarantees, Discounts, Location, Advertising, Brand equity.

• Basic price
• Quality
• Transport
• Personal selling
• Credit
• Trust
• Packaging
• Distribution channels
• Publicity
• Brand
• Name
• Guarantees
• Discounts
• Location
• Advertising
• Brand equity