Retail Merchandising Strategies to Boost Sales and Inventory
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Enhancing Product Appeal
Make products more colorful and enticing to drive sales.
Objectives
- Clear excess inventory by adjusting lighting and pricing.
- Enhance product familiarity.
- Highlight new product features.
- Indicate special offers.
- Break the monotony of linear displays.
Enhancing Inside and Outside the Linear
Enhancements Within the Linear
- Stack Effect: Implement a mass of products to attract attention.
- Shelf Level Changes: Alternate the shelf levels where the product is placed (End-cap).
- Specific Exhibitors: Use glass boxes or specialized furniture.
Linear Kick-off
- Gondola headers.
- Islets in the hallway.
- Corner displays (typically cold areas of low value).
Promotion Types
- Product Promotion: Focused on specific items.
- Establishment Promotion: Focused on