International Business Strategies and Global Logistics
Global Integration and Local Responsiveness
The horizontal side of the diagram is labeled “Pressures for local responsiveness,” ranging from weak at the left end to strong at the right end. The vertical side on the left is labeled “pressures for global integration,” from weak at the lower end to strong at the upper end.
Global Integration and Local Needs
AI: The top-left quarter, corresponding to strong to medium pressures for global integration and weak pressures for local responsiveness, indicates the need to:
- Seek cost reduction through scale economies.
- Capitalize on converging consumer trends and universal needs.
- Provide uniform service to global consumers.
- Conduct global sourcing.
AD: The bottom-right quarter, corresponding to strong pressures...