Understanding E-commerce: Definition and Scope
Electronic commerce, commonly known as e-commerce, consists of the purchase and sale of products or services through electronic media, such as the Internet. It also encompasses a wide range of activities including promotion and publicity, product and service marketing, corporate image building, integral marketing strategies, facilitation of contacts between trading parties, post-sales support, market monitoring and research, and support for electronic business sharing.
E-commerce for Businesses: A Strategic Channel
For a company, e-commerce serves as a vital commercial channel and a means for information provision. It enables businesses to identify potential customers and significantly improve communication...