Corporate and Competitive Strategy Frameworks Explained
Strategic Management Frameworks
1. Corporate Strategy
I. Ansoff Growth Matrix (1957)
I.1 Market Penetration
Increasing sales volume in the market where the company currently operates. This is appropriate when:
- The sector is in a growth phase.
- There are unsatisfied market niches.
- The industry is in decline, causing competitors to exit.
- Market leaders are satisfied and not competing for greater market share.
I.2 Market Development
Introducing existing products into new markets. This is appropriate when:
- New distribution channels are available.
- The company has excess production capacity.
I.3 Product Development
Developing new products or new uses for existing products. This is appropriate when:
- Product life cycles are short.
- Customer preferences are changing